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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment internal employees with high scores for initial email sends.
B) Segment the best and most active contacts for initial email sends.
C) Segment cold prospects with a low score to reengage for initial email sends.
D) Segment prospects with free email service providers for initial email sends.

2. Administrators can reset passwords for users

A) False
B) True

3. Select all available User Email Preferences

A) Send daily visitor activity emails
B) Send daily prospect activity emails (for my prospects)
C) Send weekly search marketing email (sent on Mondays)
D) Send daily prospect assignment emails
E) Send an email when a prospect is assigned
F) Send monthly inactive automations report email
G) Send daily visitor assignment emails
H) Send starred prospect activity alerts
I) Send weekly search marketing email (sent on Fridays)
J) Send daily prospect activity emails (for all prospects)
K) Send weekly inactive automations report email

4. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A) Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
B) Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
C) Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
D) Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

5. LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A) Einstein Lead Score
B) Einstein Behavior Scoring
C) Marketing Cloud Account Engagement Business Units
D) Einstein Campaign Insights

Solutions: