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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A) An Apex Trigger is created on the Shipment object.
B) The Shipment object requires a Lookup to Lead or Contact.
C) The Shipment object is on the Account Related List.
D) There is a Master Detail Relationship from Contact to Shipment.

2. A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer. What should a consultant recommend?

A) Use a Send Email activity in Automation Studio to run hourly and deploy emails.
B) Use a Triggered Send Data Extension to capture form data and deploy the email.
C) Use the WSProxy via SSJS to deploy the email after capturing form data.
D) Use a SQL Query activity in Automation Studio to run hourly and deploy emails.

3. Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation. What should be recommended?

A) Recreate this external web form inside Marketing Cloud.
B) Push each new record into Marketing Cloud via Platform Event API on form submit.
C) Create this as a Journey Data Source via Journey Builder.
D) Perform a daily bulk export to SFTP for import via Automation.

4. Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A) One parent BU with three additional private domains.
B) One parent BU and one child BU.
C) One parent BU and three child BUs with their own Sender Authentication Packages.
D) One parent BU and two child BUs with their own Sender Authentication Packages.

5. Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A) Use a query activity to populate the auto-suppression
B) Use an import activity to import a file from the SFTP
C) Use Einstein Segment Recommendations
D) Use the Import Wizard in Automation Studio

Solutions: