Exam Name: Salesforce Certified Marketing Cloud Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing and Content Creation | - Personalization and dynamic content
|
| Topic 2: Data Management and Integration | - Integration concepts
|
| Topic 3: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Automation and Journey Orchestration | - Journey Builder
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?
- A. Use Tracking Extract, File Transfer, and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- B. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
- C. Use SQL Query and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- D. Use Data Extension Extract and Data Copy or Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is saving each Email Address in its Send Log which is quickly increasing in size. NTO ' s marketers want to pull data from the Send Log for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Set up and pull data from a SendLog Data Extension.
- B. Filter data using a Filter Activity on the Sendable Data Extension.
- C. Set up and pull data from Tracking Extracts in Automation Studio.
- D. Set up and pull data from Sent and Subscriber Data Views.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
A B2B customer notices they have a large number of subscribers marked as ' Held ' . During troubleshooting, they realize these were soft bounces that were overwhelming email servers. Most were from small companies they do business with. Which step(s) should the customer take to move those subscribers back to ' Active ' ?
- A. Use Contact Builder to mass update all ' Held ' subscribers to ' Active ' status.
- B. Subscribers with a status of ' Held ' should be re-enabled by contacting support.
- C. Extract subscribers who have a status of ' Held ' , then import subscribers as ' Active ' .
- D. Use a SQL query to change all subscribers with a status of ' Held ' to ' Active ' in All Subscribers.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month.
Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Einstein Split Activity
- B. Decision Split Activity using both Contact and Journey Data
- C. Decision Split Activity using only Contact Data
- D. Decision Split Activity using only Journey Data
Correct Answer: B 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Scheduled Automation using a Send Activity
- B. Scheduled Automation utilizing Triggered Send Emails
- C. Journey that allows re-entry after exiting
- D. Single Send Journey
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
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