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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about scoring? [Choose one answer]

A) It is not possible to reset a prospect's score to 0.
B) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
C) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
D) Salesforce opportunities can influence a prospect's score.

2. LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A) Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
B) Add a completion action to the form the prospects completed to register for the webinar.
C) Create a new segmentation rule.
D) Create a new automation rule.

3. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
C) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
D) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

4. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft sending more than 100,000 emails a month
B) LenoxSoft creating 20 new Engagement Programs
C) LenoxSoft's database growing by 500,000 prospects
D) LenoxSoft sending a quarterly emails to 100,000 prospects

5. What is true about completion actions? [Choose two answers]

A) Completion actions will not execute for image files.
B) Completion actions are retroactive and will apply to activities done before and after you apply them
C) Completion actions can be criteria based.
D) Completion actions only execute for prospects. They will not affect visitors.

Solutions: