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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records where Has OptedOutofEmail is FALSE
B) Select all records which have opened an email in the past six months
C) Select all records with an email address
D) Select all records which are active in All Subscribers

2. Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

A) Data Extensions
B) Publication Lists
C) Groups
D) Lists

3. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A) Apply a permission set to the business unit
B) A Assign a role to the business unit
C) Disable the permissions directly within the business unit
D) Set default permissions with the restrictions on the business unit

4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Advertising Studio
B) Parameter Manager
C) Web and Mobile Analytics
D) Personalization Builder

5. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Import Activity
B) Data Extract Activity
C) Decryption Activity
D) File Transfer Activity

Solutions: