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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup | 38% | - Business units, user accounts, and permission settings - Integration configuration and management - Setup Home features and configuration - Security policies, password management, and access control - Marketing Cloud extension products and features |
| Topic 2: Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Topic 3: Maintenance | 15% | - Evaluation of additional Marketing Cloud products - Account monitoring and system availability - Data extraction, reporting, and analytics |
| Topic 4: Channel Management | 16% | - Email Studio configuration and features - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Journey Builder concepts and use cases |
| Topic 5: Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Contact model design and implementation - Preference and profile center configuration - Data import, export, and quality management |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Business users can select any email at the time of sending.
- B. Messages can be sent to Contacts, Leads, and Person Accounts.
- C. A journey can be connected to one or more Campaigns.
- D. Default options can be set up for the greeting in the email.
- E. The DM administrator Profile is required to access Distributed Marketing.
Correct Answer: B,C,D 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Send Activities to the master data extension.
- C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- D. Import File Activity > three Send Activities to the master data extension.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
- A. The email will avoid detection by various SPAM filters.
- B. A custom text version will be sent with your HTML email.
- C. Open and click activity are tracked in either version.
- D. An auto-generated text version will be sent with your HTML email.
Correct Answer: C,D 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Technical
- B. Soft
- C. Block
- D. Hard
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?
- A. All child business units should have an individual SFTP user
- B. Child business unit SFTP user should be created
- C. Each business unit should have multiple SFTP users
- D. Copy the parent SFTP user into each child business unit
Correct Answer: D 🗳️
Explanation: Only visible for Pass4sureCert members. You can sign-up / login (it's free).
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