Released Salesforce Marketing-Cloud-Consultant Updated Questions PDF
Marketing-Cloud-Consultant Dumps and Practice Test (152 Exam Questions)
Preparing for the Marketing-Cloud-Consultant exam requires a combination of experience with the platform and dedicated study. Salesforce provides a range of resources to help candidates prepare for the exam, including study guides, online training courses, and practice exams. Candidates should also have practical experience with Marketing Cloud, as the exam tests not only theoretical knowledge but also practical skills.
Salesforce Marketing-Cloud-Consultant Certification Exam covers a wide range of topics, including email marketing, mobile marketing, social media marketing, advertising, data management, and analytics. Candidates are tested on their ability to design and implement marketing automation solutions, configure and manage campaigns, optimize customer journeys, and perform advanced analytics. Marketing-Cloud-Consultant exam also evaluates the candidate's understanding of industry best practices, compliance regulations, and how to leverage the full capabilities of the Salesforce Marketing Cloud platform. Passing this certification exam is a testament to the candidate's expertise in Salesforce Marketing Cloud and can enhance their career prospects in the field of marketing automation.
NEW QUESTION # 76
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
- B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
- C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
- D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
Answer: C
Explanation:
Explanation
To refresh the sandbox in their integrated account, Northern Trail Outfitters should perform the steps in the following order:
Disconnect. This step will disconnect Marketing Cloud Connect from Sales Cloud and prevent data loss or errors during the refresh process.
Refresh. This step will refresh the sandbox in Sales Cloud with new data and configuration.
Reconnect. This step will reconnect Marketing Cloud Connect to Sales Cloud using the new sandbox credentials and settings.
Synchronize. This step will synchronize data between Marketing Cloud and Sales Cloud using Synchronized Data Sources or Salesforce Data Entry Sources.
Authenticate. This step will authenticate Marketing Cloud Connect users in both systems and enable full functionality of Marketing Cloud Connect.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_refresh_a_sandbox.htm&type=5
NEW QUESTION # 77
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Answer: A
Explanation:
Explanation
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 78
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Interaction Studio
- C. Report Studio
- D. Datorama
Answer: C
NEW QUESTION # 79
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Share data extensions from the top-level BU.
- B. Give users the Administrator Role so they can see all of the data.
- C. Use the File Transfer Activity to import data into each BU.
- D. Create a local copy of the product data in each BU.
Answer: A
Explanation:
Explanation
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=
NEW QUESTION # 80
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. Event Data from the Entry Event in Journey Builder
- C. All Subscribers, since these are synchronized in real time
- D. Synchronized Data Extensions with a filter
Answer: D
NEW QUESTION # 81
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?
- A. Einstein Engagement Scoring
- B. Advertising Studio
- C. Google Analytics 360
- D. Mobile Studio
Answer: B
Explanation:
Explanation
Advertising Studio is a tool that allows marketers to create and manage advertising campaigns across various channels, such as display, social, and search. It can also leverage Marketing Cloud data and segments to target or suppress audiences based on their engagement behavior. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio_overview.htm&type=5
NEW QUESTION # 82
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?
- A. Do they need to support different From Names by country?
- B. Do they need to have independent reporting on SMS sends by country?
- C. Do they need to support inbound messages in each country?
- D. Do they need to support UTF-8 characters in their SMS?
Answer: C
NEW QUESTION # 83
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Create a random data extension within Contact Builder.
- B. Use Automation Studio with a random split activity.
- C. Use Journey Builder with a random split activity.
- D. Create a random data extension within Email Studio.
Answer: B
Explanation:
Explanation
A random split activity is an automation studio activity that randomly splits a data extension into multiple groups based on percentage or number of records. It can be used to create test groups for different messaging strategies or to segment a large audience into smaller batches for sending. It can handle up to 12 groups and up to 50 million records per group. References:
https://help.salesforce.com/articleView?id=sf.mc_as_random_split_activity.htm&type=5
NEW QUESTION # 84
A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's dat
a. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?
- A. Define Goal, Send Email, Wait, Decision Split
- B. Random Split, Send Email, Wait, Define Goal
- C. Define Goal, Update Contact Data, Send Email, Wait
- D. Update Contact Data, Wait, Send Email, Join
Answer: C
NEW QUESTION # 85
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to contacts.
- B. They link subscriber lists to contacts.
- C. They link data extensions to subscriber lists.
- D. They link data extensions to other data extensions.
Answer: A,D
NEW QUESTION # 86
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 48 hours.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION # 87
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
- B. Create and send an email in Email Studio to test the connection and validate tracking.
- C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- D. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
Answer: A
Explanation:
Explanation
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect in both systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_is
NEW QUESTION # 88
A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?
- A. Salesforce Campaign Entry Source on the Lead Object
- B. Salesforce Data Entry Source on the Contact Object
- C. Welcome Email Configuration on the Account Object
- D. Salesforce Data Entry Source on the Account Object
Answer: D
NEW QUESTION # 89
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Report
- B. Synchronized Data Extension
- C. Salesforce Campaign
- D. Salesforce Data Extension
Answer: C
Explanation:
Explanation
To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder. References:
https://help.salesforce.com/s/articleView?id=sf.campaigns_overview.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 90
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- D. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Answer: C,D
Explanation:
Explanation
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5
NEW QUESTION # 91
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- D. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
Answer: B
NEW QUESTION # 92
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. User device data is unavailable in Contact Builder for up to 48 hours.
- B. All mobile app users will create additional Contacts in Marketing Cloud.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
Explanation:
Explanation
A contact is a person who interacts with a brand across one or more channels, such as email, mobile, web, etc.
A contact is identified by a contact key, which is usually the same as the subscriber key in Marketing Cloud or the contact or lead ID in Sales Cloud. When users register with the mobile app, they will create new contacts in Marketing Cloud with their device IDs as contact keys. However, these contacts will not be associated with their contact keys in Sales Cloud until they are synchronized through Marketing Cloud Connect, which can take up to 24 hours. Therefore, newly registered users will create additional contacts in Marketing Cloud until they are matched with their existing contacts in Sales Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_co_what_is_a_contact.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_implementing_contacts_in_the_marketing_cloud.htm&typ
NEW QUESTION # 93
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. The Shipment object requires a Lookup to Lead or Contact.
- B. An Apex Trigger is created on the Shipment object.
- C. There is a Master Detail Relationship from Contact to Shipment.
- D. The Shipment object is on the Account Related List.
Answer: B,D
Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.
NEW QUESTION # 94
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Salesforce Marketing-Cloud-Consultant certification is designed for professionals who want to demonstrate their expertise in Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is intended for individuals who have experience with the platform and want to showcase their skills to potential employers. Salesforce Certified Marketing Cloud Consultant certification exam covers a range of topics related to Marketing Cloud, including email marketing, social media advertising, and data management.
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