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NEW QUESTION # 60
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
- A. User behaviors
- B. Statistical tracking of KPIs
- C. Operational information
- D. Employee performance
- E. Shadow catalog information
Answer: A,B,E
NEW QUESTION # 61
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Location-based segment
- B. A/B test segment
- C. Third party segment
- D. Control group segment
Answer: D
NEW QUESTION # 62
What are IS machine learning powered algorithms called?
- A. Einstein Recipe
- B. Einstein Decisions
- C. Machine Learning Tools
- D. Data Science Workbends
Answer: A
NEW QUESTION # 63
What three components can a web developer define by pageType?
- A. Item Actions
- B. Capturing Attribute
- C. Campaign
- D. Content Zones
- E. Goals
Answer: A,B,D
NEW QUESTION # 64
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
- A. Viewer
- B. Campaign editor
- C. Editor
- D. Campaign author
Answer: B
NEW QUESTION # 65
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
- A. 30 minutes
- B. Real-time
- C. 15 minutes
- D. 1 hour
Answer: B
NEW QUESTION # 66
What two features of interaction studio have functionality to perform an A/B testing?
- A. Campaigns
- B. Templates
- C. Segments
- D. Recipes
Answer: A,C
NEW QUESTION # 67
What are the three ways segments are used in Interaction studio?
- A. Creation related lists within salesforce CRM
- B. Recommending products
- C. Analytics, trends and engagement
- D. Targeting for campaigns
- E. Set goals and filters
Answer: C,D,E
NEW QUESTION # 68
What is the unified customer profile?
- A. A profile view for administrators to see activity across all of the customer touch points
- B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
- C. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
- D. A unified view of all customer activity across, websites, web applications, mobile store, call center
Answer: C
NEW QUESTION # 69
What are the two main functions of the Event API? (select 2)
- A. Capture user attributes and actions
- B. Return campaign responses
- C. Bulk load external campaign data
- D. Process GDPR data or deletion requests
Answer: A,B
NEW QUESTION # 70
Which data feed integrates purchase data into a profile in interaction studio?
- A. Interaction feed
- B. Conversion feed
- C. Catalog feed
- D. Transaction feed
Answer: D
NEW QUESTION # 71
What are the three types of mobile campaigns a business user can create in IS?
- A. In-App Notification
- B. Browser Notification
- C. Push Message
- D. JSON Data A
- E. SMS Text Message
Answer: A,C
NEW QUESTION # 72
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. unified customer profile
- B. Single view of customer
- C. Unified view of customer
- D. Single source of truth
Answer: A
NEW QUESTION # 73
Which three components of a recipe are optional when configuring a new algorithm?
- A. Variation
- B. Decisions
- C. Ingredients
- D. Boosters
- E. Exclusions
Answer: A,D,E
NEW QUESTION # 74
What two features of interaction studio can be used in an open-time email campaign?
- A. Attribute
- B. Survey
- C. Recipe
- D. Promotion
Answer: C,D
NEW QUESTION # 75
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