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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

A) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
B) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
C) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
D) Quality score is calculated daily based on the ad text, keywords, and landing page.

2. Ronnie has created a mobile phone application that people can download to their mobile phones. The application is a calendaring service that shows people what bands are playing at different nightclubs in their cities. Ronnie would like to target his ads to show only in the evening because that's when people, he believes, are making plans to see different bands. How can Ronnie schedule his Google AdWords ads to run in the evening hours only?

A) Ronnie will click his campaign, select Settings, and select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit
B) Ronnie will click his campaign, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Create
C) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click create
D) Ronnie will click his ad, select Settings, select Advanced Setting, Schedule: Start date, end date, ad scheduling, and click Edit

3. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) Pink umbrellas
B) "pink umbrellas"
C) "pink+umbrellas"
D) [pink umbrellas]

4. Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad?

A) 10 days
B) 7 days
C) 60 days
D) 30 days

5. John is reviewing his conversion tracking in his performance report in the Report Center. John is interested in how the conversion tracking is calculated in the conversion columns. How is the conversion rate calculated for the Cost/Conversion value?

A) Total cost minus the ad clicks
B) Total ad clicks divided by the total ad costs
C) Total cost divided by the number of ad clicks
D) Total cost divided by the ROI of the sale

Solutions: