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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
C) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the lower the price you pay for each.

2. You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A) 500x500
B) 950x500
C) 640x360
D) 300x250

3. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language and target the best location for the ad.
B) Brad will need to create a separate campaign for each language.
C) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
D) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.

4. You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

A) Mary can use your YouTube account for her company in order to get her ads on YouTube.
B) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
C) Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
D) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.

5. Examine the image given below:

What Google Tool is being used in the image above?

A) Google Wonder Wheel
B) Google Rich Media Ad Builder
C) Google Ads Diagnostic Tool
D) Google Ad Builder

Solutions: