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Oracle 1z1-952 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Explain The Difference Between A Campaign Pixel And Regex Pixel
  • Describe Key Features Of The Bluekai Coretag
Topic 2
  • Describe The Three Primary Pricing Models
  • Technical Overview Of Data Activation
  • Technical Overview Of Data Ingest
Topic 3
  • Create And Configure A Container And Identify Use Cases For Each Tag Type
  • Implementation And Configuration
Topic 4
  • Identify Where To Find Developer Keys And How To Authenticate Them, And Configure An API With The Oracle DMP
Topic 5
  • Describe The Stages Of Implementation And Their Associated Tasks
  • Explain The Difference Between A Sampled And Unsampled Report
Topic 6
  • Describe And Interpret The Audience Discovery Report
  • Assess And Update Classification Rules
  • Create Self-Classification Rules
Topic 7
  • Describe User Ids, Including The Difference Between A True ID Swap And A Fake ID Swap
  • Create A Campaign Using The Creation Tool
Topic 8
  • Generate And Explain The Provider Inventory Trend Report
  • Explain Agency
  • Client Models
Topic 9
  • Create An Audience And Describe How To Link And Exclude Segments
  • Explain The Methods Used To Review And Update Taxonomies
Topic 10
  • Explain The Process Of Server Data Transfer And Describe The Differences Between Real-Time And Batch Methods For Server Data Transfer
Topic 11
  • Data Ingest, Data Discovery, Audience Analytics, Case Studies, Identity Mapping, API Methods, Data Taxonomy, Map Data To Categories
Topic 12
  • Compose An Example Phint
  • Enter Private Assets Into The 2nd Party Listings Page
Topic 13
  • Apply Oracle Recommended Methods For Taxonomy Structures And Creation
  • Design A Use Case For And Create Self-Classification Categories
Topic 14
  • Explain The Methods And Associated Processes To Ingest Data Into The Oracle Data Management Platform (DMP)
Topic 15
  • Describe And Interpret The Audience Profile Report
  • Describe Apis And The Access They Provide
  • Test And Assess A Container
Topic 16
  • Describe The Process For Executing Media Analytics
  • Employ The Pixel Method For Data Delivery

Reference: https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-952

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