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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 times more likely to be in the category than the average user in the selected universe.
B) The user is 17 percent as likely to be in the category than the average user in the selected universe.
C) The user is 17 percent more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

2. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addNameHash
B) bk_addAddressHash
C) bk_addZipHash
D) bk_addEmailHash
E) bk_addPhoneHash

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Suppress 1st party converters to ensure that you are only reaching prospects.
B) Ensure client is enabled on Match Multiplier.
C) Recommend leveraging Broad match where possible.
D) Place BlueKai JSON tag in header of page before page content loads.
E) Set up logic if user qualifies for multiple audience segments.

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) The client cannot store the ID mapping table in their system.
B) Only the client is allowed to store the ID mapping table.
C) Both BlueKai and the client can store the ID mapping tables in their systems.
D) The client can store the ID mapping table in their system.
E) BlueKai DMP can store the ID map table.
F) Only BlueKai can store the ID mapping table.

5. What is the reason to use batch versus real-time SDT?

A) If you want user data sent without authentication
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data transferred directly to your server

Solutions: