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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which feature would a marketer use to build a Send Classification? (Choose 2)

A) Sender Profile
B) Delivery Profile
C) Custom Profile Center
D) Reply Mail Profile

2. A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)

A) Add to Data Extension
B) Send the email via Triggered Send
C) Add a new subscriber to a list
D) Refresh the data filter

3. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A) Create and share a new folder for the assets in Content Builder.
B) Move the content into the Shared Content folder in Content Builder.
C) Individually share each asset with the other business unit in Content Builder.
D) Switch to Classic Content to move the assets into the Shared Content folder.

4. What does Exact Target do to help protect your data when you log in? Choose 2

A) Click Send Activation Email button
B) Enter your username and password
C) You must choose a long password with multiple characters.
D) Authenticate your browser

5. Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A) Send emails to a purchased list with a request to opt-in
B) Use incentives such as a discount or free shipping to encourage opt-in
C) Capture email addresses through the use of browser cookies
D) Offer email opt-in when customers create an account

Solutions: