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Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

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The benefit in Obtaining the CRT-550 Exam Certification

  • When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Service Cloud Consultant.
  • After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Consultant.
  • If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
  • A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Marketing Cloud Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.

Reference: https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/

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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam Reference

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Salesforce CRT-550 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Messaging11%- Design and implement cross-channel messaging
  • 1. Design email, SMS and push notification solutions
  • 2. Monitor deliverability and performance
  • 3. Configure send classifications and delivery rules
  • 4. Implement personalization and dynamic content
  • 5. Test and validate message content and rendering
Topic 2: Data Modeling and Management21%- Design data structures and manage data lifecycle
  • 1. Utilize data views and tracking data
  • 2. Design data extensions, lists and relationships
  • 3. Manage data quality, deduplication and compliance
  • 4. Implement segmentation and data filtering
  • 5. Select appropriate data import methods
Topic 3: Discovery and Architecture16%- Gather business requirements and design solution architecture
  • 1. Evaluate viability of external systems integration
  • 2. Define data and segmentation requirements
  • 3. Recommend solutions based on branding and creative strategies
  • 4. Select components for subscriber lifecycle management
  • 5. Recommend required skill sets for solution utilization
  • 6. Determine required information for solution design
Topic 4: Automation20%- Design and implement automation workflows
  • 1. Design and build multi-step journeys
  • 2. Compare Automation Studio and Journey Builder capabilities
  • 3. Define entry criteria and activities
  • 4. Schedule and monitor automation activities
  • 5. Implement data imports, extracts and file transfers
Topic 5: Account Configuration12%- Configure accounts, security and settings
  • 1. Troubleshoot configuration issues
  • 2. Manage reply mail management and deliverability settings
  • 3. Design role and permission structure
  • 4. Determine business unit structure
  • 5. Configure Sender Authentication Package
Topic 6: Integration20%- Marketing Cloud Connect and system integration
  • 1. Integrate with external systems and data sources
  • 2. Send messages to Sales/Service Cloud objects
  • 3. Segment Sales/Service Cloud data in Marketing Cloud
  • 4. Understand prerequisites for Marketing Cloud Connect

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