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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobileConnect features and capabilities - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Activities and decision splits - Journey design and best practices - Reporting and performance analysis |
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Einstein Copy Insights - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Scoring |
| Triggers | 7% | - Event-driven automation - Data extension and trigger management - SOAP and REST API triggers |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Social Studio | 10% | - Social media publishing and engagement - Social analytics and reporting - Content management and moderation |
| Ad Studio | 12% | - Audience targeting and segmentation - Campaign management and optimization - Integration with advertising platforms |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
A) API runs on an updated messaging platform which improves scale and send speed
B) MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
C) Transactional messaging limits the number of API calls a minute.
D) The software can track each message utilizing the Event Notification service.
E) Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
2. Which user role can beused to set up single sign-on in Social Studio?
A) Editor
B) Super User
C) Environment Owner
D) Full User
3. In beacon message, what does the field limit number of messages for a device' control?
A) send not more than particular number of messages in a active period.
B) send only particular number of messages in 72hrs
C) send only particular number of messages in a week
D) send only particular number of messages in 24 hours
4. What three reasons explain why an SMS message may fail to reach a mobile device?
A) The user is currently on a call.
B) The number used to send the SMS was a landline
C) The mobile device has a low battery.
D) The mobile device is powered off
E) The user is out of range of cellular networks
5. Where are Topic Profiles configured for use in Command Center?
A) Social Studio Admin
B) Social Studio Engage
C) Social Studio Automate
D) Command Center Admin
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B,D,E | Question # 5 Answer: A |
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