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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
E) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

2. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Substantial (5%) increase in click-through rates on last week's promotional campaign.
B) Recipients are forwarding your emails to everyone in their address books.
C) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
D) Hard bounce rates are 10% or higher.
E) Your open rates have dropped somewhatsince last month.

3. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
B) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
C) Create an Import Supplemental Table job in Responsys for this file.
D) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.

4. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
B) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
C) It is not possible to store an Entry Tracking variable in a PET table.
D) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.

5. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
B) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
C) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.

Solutions: