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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for IBM Cognos Insight
B) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
C) Entitlements for IBM Cognos Disclosure Management Express
D) Entitlements for additional IBM Cognos Express users

2. Identify the offering that is NOT a part of the IBM Midmarket portfolio:

A) IBM SPSS Modeler
B) IBM Cognos Express
C) IBM Social Media Analytics
D) IBM SPSS Data Collection

3. What is the software growth opportunity in the Business Analytics Midmarket?

A) The Midmarket is growing on par with the overall Business Analytics software market
B) The Midmarket has not grown year over year
C) The Midmarket is growing faster than the overall Business Analytics software market
D) The Midmarket is growing slower than the overall Business Analytics software market

4. What is a common pain point for a Marketing Department?

A) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
B) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"
D) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?

5. Which is an accurate description of the buyers in the Business Analytics Mid market?

A) Buyers in the Midmarket are shifting toward Information Technology.
B) Buyers in the Midmarket are shifting toward Operations.
C) Buyers in the Midmarket are shifting toward Finance.
D) Buyers in the Midmarket are shifting toward the Line of Business.

Solutions: