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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Competitive and Solution Differentiation | - Competitive landscape understanding
|
| Topic 2: Industry Applications | - Predictive analytics use cases
|
| Topic 3: Sales Enablement and Positioning | - Customer engagement scenarios
|
| Topic 4: IBM SPSS Predictive Analytics Portfolio Overview | - SPSS product positioning and value proposition
|
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
1. Which input is NOT used to define decisions within SPSS Decision Management?
A) Intuition
B) Human defined rules
C) Business objectives
D) System created predictive models
2. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?
A) SPSS Statistics
B) SPSS Decision Management
C) SPSS Data Collection
D) SPSS Collaboration and Deployment Services
3. Which question is most appropriate to ask when selling SPSS Data Collection?
A) Do you have projects where knowing what your customers thought would impact your decisions?
B) Are you able to analyze individual transactions to identify purchase patterns?
C) How consistent is your decision making?
D) How do you currently deploy your analytics results?
4. What is the main purpose of SPSS Modeler?
A) To test specific hypotheses.
B) To uncover hidden relationships in data.
C) To craft effective and eye-catching surveys.
D) To improve the management of analytical assets.
5. What is NOT a key competitive differentiator of SPSS Collaboration and Deployment Services based on product feature/functionality?
A) Document content management.
B) Integrated management and deployment environment.
C) Support for the entire model lifecycle.
D) Automation and integration of analytical processes.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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