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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
B) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
C) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.
D) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.

2. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per click
B) Cost per 1,000 impression
C) Cost per acquisition
D) Cost per conversion

3. Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review?

A) Views
B) Community
C) Referrers
D) Discovery

4. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) CTR
B) Sunk costs
C) CPM
D) ROI

5. Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?

A) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B) Another line will branch out from "soccer" with related links to the "history of soccer" link.
C) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
D) Google AdWords will display ads related to the "history of soccer" for this keyword.

Solutions: