Exam Name: Certified Wholesale & Retail Manager (CWRM)
Certification Provider: GAQM
Corresponding Certification: GAQM: Supply Chain And Retail Management
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Check Updated on: Jul 23, 2026
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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Wholesale and Retail Operations | - The concept of shrinkage and losses within a wholesale and retail environment - Establish the customer's need - Identify products and ranges within your store - Post-purchase product care - Segment the wholesale and retail sector - Describe organisational promotional strategy - Resolve customer complaints - Identify the store's target market - The wholesale & retail business environment - Close the sale - Identify product features and their benefits - Overcome customer objections - Explain the flow of stock and sales through a wholesale/retail operation - Offer products to customers - Create positive customer perceptions - Explain customer behaviour - Build, ticket and dismantle promotional displays - Interact with customers - Maintain promotional displays |
| Business Communication | - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Explore and explain how language structures and features may influence a reader/viewer - Interact successfully with audience in oral communication - Conduct basic research and analyse and present findings - Reflect on how characteristics of the workplace and occupational context affect learning - Function in a team - Use strategies for extracting implicit messages in texts - Write/sign for a specified audience and purpose - Use learning strategies - Manage occupational learning materials - Use strategies that capture and retain the interest of an audience - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Identify and respond to manipulative use of language - Draft own writing/signing and edit to improve clarity and correctness - Access and use suitable learning resources - Respond to selected texts in a manner appropriate to the context |
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