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DMI CDMS-SM4.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics and Reporting | - Tracking SEO performance - Measuring paid search effectiveness |
| Topic 2: Search Engine Optimization (SEO) | - Content and keyword strategy - Technical SEO and site structure |
| Topic 3: Keyword Research and Analysis | - Tools and methods for keyword discovery - Search intent and segmentation |
| Topic 4: Search Engine Marketing (SEM) | - Paid search campaign setup and management - Bidding strategies and ad formats |
| Topic 5: Introduction to Search Marketing | - Role and scope of search marketing - Organic vs paid search fundamentals |
| Topic 6: Emerging Trends in Search Marketing | - AI and machine learning in search - Voice and video search optimization |
| Topic 7: Mobile and Local Search Marketing | - Mobile optimization and mobile SEM - Local search strategies and tools |
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