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1. How do planograms support stakeholders across the organization?
A) They generate essential data that influences supply chain, shopper experience, and in-store execution.
B) They are used by buying teams to place purchase orders.
C) They are used by shoppers to find products in stores.
D) They are used to determine shelf placement in stores.
2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?
A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
3. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?
A) To reflect actual buying patterns and substitutions.
B) To predict how changes in assortment will affect sales.
C) To map the mental path shoppers take as they shop a category.
D) To determine the most popular products in a category.
4. What does price elasticity measure in the context of pricing strategies?
A) How seasonal trends affect customer demand
B) How sensitive customer demand is to price changes
C) The impact of advertising on sales volume
D) The relationship between product quality and customer satisfaction
5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?
A) ACV Weighted Distribution - Total Sales
B) ACV Weighted Distribution / Total Sales
C) Total Sales / ACV Weighted Distribution
D) Total Sales x ACV Weighted Distribution
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
The Category-Manager braindumps helped me to start preparation for exam with confidence and pass smoothly. Thanks for so helpful!
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