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| Cut Score: | 59% |
| Level: | Associate |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Languages: | English |
| Exam: | 80 questions |
| Duration: | 180 mins |
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
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| Section | Weight | Objectives |
|---|---|---|
| Dynamic Customer Profiling | >12% | - Data anonymization options - Best record concept - Contact/lead/opportunity data model - Score Builder usage |
| Segmentation | 8% - 12% | - Attribute and filter usage - Target group management - Segmentation building |
| Lead- and Account-Based Marketing | <8% | - Contact-to-lead conversion process - Lead lifecycle management - Account-based marketing setup |
| Campaign and Journey Orchestration | >12% | - Campaign categories and actions - Journey design and execution - Marketing calendar concept - Permission checks and workflow configuration |
| Extensibility | >12% | - Data model enhancement - Extensibility tools and options - Custom business objects - CDS views and custom analytics |
| Commerce Marketing | <8% | - Commerce integration scenarios - Offer/product recommendations |
| Business Administration | 8% - 12% | - System setup and configuration - Application settings - User and role management |
| Marketing Planning and Performance | <8% | - Planning structures - Budget and performance tracking |
| Marketing Analytics | <8% | - Key performance indicators - Analytics Stories creation - Report Gallery usage |
| Integration and Data Upload | >12% | - Data upload and transformation - Data replication and monitoring - Integration error handling - Integration with SAP Sales/Commerce Cloud |

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