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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Integration and Implementation- System integration patterns
  • 1. Security and governance considerations
    • 2. API-based integrations and data ingestion
      Media Cloud Architecture and Data Model- Core Media Cloud data objects
      • 1. Data relationships and modeling best practices
        • 2. Account, campaign, and asset data structure
          Media Industry Knowledge- Advertising and media ecosystem fundamentals
          • 1. Key media KPIs and measurement concepts
            • 2. Media business models and workflows
              Audience and Campaign Management- Audience segmentation and activation
              • 1. Campaign lifecycle management
                • 2. Audience building and targeting strategies
                  Media Cloud Solutions and Features- Core product capabilities
                  • 1. Sales and advertising workflow automation
                    • 2. Integration with Salesforce ecosystem

                      Salesforce Media Cloud Consultant Sample Questions:

                      1. Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?

                      A) third party tools (DOMO, PowerBI, etcc)
                      B) standard salesforce report and dashboard
                      C) CRM analytics
                      D) marketing cloud intelligence


                      2. A publisher needs to check ad server inventory as part of the media plan creation process.
                      Which ad server is supported by standard Media Cloud Advertising Sales Management (ASM) features?

                      A) Campaign Manager 360
                      B) Openx
                      C) Google Ad Manager
                      D) Sizmek


                      3. A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?

                      A) periodic charge
                      B) discount charge
                      C) recurring charge
                      D) one time charge


                      4. Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?

                      A) product
                      B) decomposition relationship
                      C) product attributes
                      D) customer interaction
                      E) product relationship


                      5. Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?

                      A) media plan placement
                      B) quote
                      C) contract line item
                      D) adcreative size type


                      Solutions:

                      Question # 1
                      Answer: D
                      Question # 2
                      Answer: C
                      Question # 3
                      Answer: C,D
                      Question # 4
                      Answer: A,B,C
                      Question # 5
                      Answer: A,B

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