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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which user attribute data types are supported in the identity system?

A) Multistring
B) String and Multistring
C) String and integer
D) String

2. What can you learn from segment compare on the segment detail tab?

A) To understand view time purchases attributes revenue by category
B) To understand what campaign use the segment for targeting
C) To compare users, engagement activity and other actions across segments displayed
D) To view individual users that are part of the segment

3. What is the unified customer profile?

A) A profile view for administrators to see activity across all of the customer touch points
B) A unified view of all customer activity across, websites, web applications, mobile store, call center
C) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
D) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

4. How does Guardian determine the expected range for a given metric?

A) Guardian queries the Data warehouse to establish logical the expected ranges
B) Guardian uses continuous machine learning to set predict the expected range
C) Guardian uses upper and lower bounds set by the user for each metric.
D) Guardian comes with pre-built ranges for each metric, which cannot be configured

5. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A) Directory
B) Catalog
C) Channel
D) Dimensions

Solutions: