Marketing Cloud Advanced Cross Channel Accredited Professional: AP-214 Exam
"Marketing Cloud Advanced Cross Channel Accredited Professional", also known as AP-214 exam, is a Salesforce Certification. With the complete collection of questions and answers, Pass4sureCert has assembled to take you through 102 Q&As to your AP-214 Exam preparation. In the AP-214 exam resources, you will cover every field and category in Accredited Professional Certification helping to ready you for your successful Salesforce Certification.
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Topic 2: Email Marketing Advanced Concepts | 25% | - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability - Configure dynamic content and personalization |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Topic 4: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Topic 5: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Topic 6: Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Configure SMS and push notification campaigns - Implement mobile opt-in management - Apply compliance and regulatory requirements |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How dots social studio unify anonymous and known identities?
2. What is true about Einstein engagement frequency (EEF). Select 3
A) It uses last ISO days engagement data
B) EEF uses only commercial send data not transactional
C) The model uses data available only in your account
D) Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
3. What is true about Inbox message:
A) Device owns the message not the contact.
B) It can open any public url also and not only cloud page
C) Contact owns the message not the device.
D) Alert+inbox consume 1 supermessage.
4. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A) On the facebook ad channel
B) Journey builder
5. Where to create topic profiles in command center?
A) command center
B) social admin
C) social automate
Solutions:
| Question # 1 Answer: Only visible for members | Question # 2 Answer: B,C,D | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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