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Marketo MCE Exam Syllabus Topics:

TopicDetails
Topic 1
  • How to send out an email when a lead fills out a form: Email Auto Response
  • Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
Topic 2
  • Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
  • Add social tools to landing pages:Social buttons
Topic 3
  • Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar
  • Import lists needed for marketing programs
Topic 4
  • Understand standard system Smart Lists and create Smart Lists to segment leads
  • Customer Data, Leads and Lists Topics
Topic 5
  • Working with Channels: Create a Program Channel
  • Check a lead’s activity: Reviewing Lead Details
Topic 6
  • Identify junk data, learn about merge
  • de-dupe:Working with Duplicate Leads
  • Control your Lead Database: Data Management
Topic 7
  • Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists
  • Upload a list of leads: Import a List of Leads
Topic 8
  • Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions
  • Renaming Marketo Assets: Rename Marketo Assets
Topic 9
  • Learn how a lead status goes from anonymous to known and how to change a lead status
  • Create a custom view of leads: Custom Tab for Lead Detail

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

Topics of Marketo Certified Expert, MCE Exam

Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.

Marketo Certified Professional, the MCE test will include the following topics:

  • Principles of the program (30%)
  • Targeting and personalization (16%)
  • Analysis and reports (16%)
  • Main administration (20%)
  • Application and operation (18%)

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