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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

Question 1

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A. Evaluate the latest tools and technologies available to support internal communication.
B. Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
C. Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
D. Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

Question 2

Strategic alignment as a core concept in reputation management is defined as the degree of:

A. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
B. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
D. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.

Question 3

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A. "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
B. "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
C. "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
D. "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."

Question 4

Which of the following is traditionally developed during an organization's strategic planning process?

A. Values, purpose, priorities, systems, and tasks
B. Programs, markets, targets, products, and features
C. Product, packaging, placement, variety, and price
D. Mission, goals, objectives, strategies, and tactics

Question 5

What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A. Consistency with company values
B. Alignment with business goals
C. Timing of a response
D. Using appropriate channels

Solutions: