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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to complete that template every month
B) Create a template and require each regional manager to submit results that are above the benchmark
C) Hold a daily meeting with the full team to track progress for each region
D) Ask each regional manager to submit an individual report, then merge those into one report

2. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Activate a news alert for additional articles
B) Create and track relevant keywords on social media channels
C) Create a post specifically to gather feedback from the community
D) Review comments on the company's press release post

3. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Schedule event speakers to host Q&As in the community leading up to the event
B) Reach out privately to community members who might be interested in attending
C) Post a link to the event website with a daily reminder to purchase
D) Provide discount codes to community members who buy early bird tickets

4. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Sentiment Website traffic
B) Reach Audience growth Sentiment
C) Website traffic Sentiment Audience growth
D) Reach Website traffic Audience growth

5. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Run targeted ads across all the platforms that the brand uses.
B) Ask community members to create a post and tag several friends.
C) Invite fashion influencers to promote the new line during a live launch.
D) Comment on competitor posts so that their community learns about the new line.
E) Start new social media accounts to target the new demographic.

Solutions: