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| Section | Weight | Objectives |
|---|---|---|
| Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives |
| Analytics and Reporting | 10% | - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs - Use Loyalty Management reporting features |
| Points and Rewards Management | 20% | - Implement point expiration and adjustment rules - Configure reward types and catalogs - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) |
| Partner Management | 10% | - Configure loyalty partners and relationships - Set up partner earning and redemption rules - Manage partner program participation |
| Member Management | 20% | - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members - Configure member tiers and benefits |
| Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Design tier structures and qualification criteria - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions |
Question 1
A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than
$200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
A. "Blue" tier member with any transaction amount is <= $200, then "Outcome"; non-qualifying point deduction = transaction amount.
B. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount / 2.
C. "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount.
D. "Blue" tier member with any transaction amount, then "Outcome": non-qualifying point deduction = transaction amount.
E. "Gold" tier member with the transaction amount is >= $200, then "Outcome": tier-qualifying multiplier
=2
Question 2
Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
B. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
C. Design Datasets with Dataflows and the Dataset Builder
D. Install and configure Salesforce Marketing Cloud Contacts Connection
Question 3
The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?
A. December 31, 2023
B. March 16, 2020.
C. March 31 2024
D. December 31, 2024
Question 4
What is a business use case for integrating Marketing Cloud Personalization with Loyalty Management?
A. To be able to send personalized marketing emails in batches.
B. To enable the purchasing of products and take payment.
C. To offer promotions in real-time to customers.
D. To create unified profile from multiple source of truth and build a golden record.
Question 5
A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
A. Marketing Cloud Mobile Push
B. Marketing Cloud Connect
C. Marketing Cloud Personalization
D. Marketing Cloud MobileConnect
Solutions:
| Question 1 Answer: B,C,D | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: B,D |

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